Tuesday, 10 March 2015

Promotion and Marketing - audience feedback

As my film was being promoted by Samsung, phones play a big role in marketing as well as promotion of my film. First of all, as the length of the film is not very long, only 5 minutes, it would be a good idea to distribute the film on Android tablets and smartphones. Distributing short film on gadgets, would significantly increase audiences' popularity among the genre. Marketing the film in smartphones' market, would significantly boost the chance of promoting film to global audience.

In addition, YouTube can be used to market my film.  Because of interconnectedness of mise-en-scene in my film (Moscow and London), putting it on YouTube will combine audience from both Russia and England. It would be also possible to collect some feedback through comments under the video in YouTube or by using other social media websites, such as facebook or VK(the russian version of facebook). Creating an opportunities, which allow to demonstrate a personal view, will significantly increase the chances of improving already existing products, especially ancillary once. For example, poster and magazine review.
Furthermore, hosting local festivals such as the WaterSprite one, is going to add even more popularity to the ancillary products. Additionally, a lot of people from my college have attended that festival. I have talked to a couple of these people, who have attended the festival. Here is what they said:

Here is what Artur (friend who has attended WaterSprite festival) has mentioned:
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Eduardo (another friend who has attended WaterSprite festival) however said:
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