Audience research

The audience research is a major step in production process. It allows clearly understand the desire of audience to see a particular product.  However, all audiences are different, and may like contrasting genres. Each genre have its own audience. For example , there are individuals who only like to watch horror/thriller movies, in contrast with other individuals who prefer to watch comedies and romantic films. To avoid audience confusion, the producer have to be careful with targeting audience age. Some films are +18  and cannot be consumed by children, therefore when a family is going to the cinema not all films suit them in age restrictions, as they may be with the children. Furthermore, they could be seen as a potential audience ready to pay money for the product, however age restrictions may sometimes be a problem. Careful thinking about age restrictions is what is needed, before launching film.

There are a variety of methods of attracting the audience, and promoting the movie. For example, as I did in my As media, questionnaires is the good method to gather audience information about age, preferred genre, as well as the how frequently does a particular person attend cinemas. Questionnaires help to understand about audience more. In addition with questionnaires, blog responses and comments may be used effectively, too. As internet and different social networks attract more and more interest in people from year to year, they may be used to gather the responses as well as the comments from real people, of what is need to be done to make your product to look better. Also huge phone companies have their own ways of attracting the audience. Such companies develop their own marketing system. For example, recently big phone companies have introduces super short films, which last about 2-3 minutes. That was a really good and effective way, in order to attract more audience, as most of the people watch movies and read press on their phones or tablets. The example of it, would be a film festival sponsored by Samsung, which is going to take place in Dubai in December, 2014. This film festival would be sponsored by such companies as:

Here is a LINK to Dubai film fest.

Festivals and competition is another useful way of obtaining

audience and information about what age group are in favour of your short film. The example I put above (Dubai Film Fest) could be used to obtain some international audience. Once the film is entered for a movie festival, it is clear that competition with other films is unavoidable. However, this could be considered as a good thing. In case of winning competition, the short film is going to become much more popular and gather more audience around. Eventually, the clear idea of what age group is in favour of the movie, and what age restrictions must be put on film is going to form in producers head!